The White Nights conference in Saint Petersburg became a platform for presenting our Last Day on Earth. We decided to represent the atmosphere of a zombie invasion and built a shelter, which was visited by over 100 people in the past 2 days. No one was left without attention – everyone was fed and taught how to survive in such tough conditions.
We were located in a crowded place that’s why we were happy to shelter each and every one: pictures with zombies were popping out in Instagram again and again, people were standing in a queue to try the game themselves, curious ones couldn’t wait and downloaded the game right there. And some smart visitors were already sending their resumes hoping to become part of our big Last Day on Earth team.